I’m cleaning up the women’s room, and I notice, a business card sticker on the paper towel dispenser. I become mesmerized by it. For a good reason? No, I don’t think. I’m noticing all that is wrong with it.
I’d like to start out by saying, hey, band, I appreciate you getting your name out there, but there’s a few do’s and don’ts. On the business card sticker in the women’s room, at the top left corner it has the name, underneath that it has Manager/Drummer, phone number and email address. First off, you don’t need to say you’re the drummer, too. It doesn’t matter. Stay focused, play the role of manager. In the middle of the card, it has the name of the band, which is fine, but then under that, it has a description of the music they play. It’s like two lines long. Not needed. Maybe put “rap”, or “metal” or “country”, but not two lines about the music you play. Too much information. In all of this, KISS. Keep It Simple Stupid. What is not necessary should go.
Now in the right hand bottom corner, it has a list of the band members, what instruments they play, AND THEIR PHONE NUMBERS. Not necessary. All of it. All that needs to go on the card is the name of the band, band manager, contact information, that’s it. Why do I need to contact the bass player? Why would I call him?
And the font and color of the card is atrocious. I don’t know where to begin with that. Just think clean. The word clean. But then, with all the words on the business card, it’s hard to have a clean look.
Bands, I know, you want to give it your best shot, and get your name out there, but maybe not business card stickers in the women’s room is the way to go. Hello? Yeah, hi, it’s Clint Curtis. I saw your business card sticker in the women’s room, and I’d like to book your band to open for Slipknot at Wells Fargo Arena. Are you available?
From my heart to yours,
Clint Curtis. Bartender.